Celsius Ice Fishing

Celsius is a Big Game International brand.


As a member of the South Bend family of fishing products, Celsius is proud to be associated with top names in the fishing industry. Our ultimate goal is to keep the popularity of fishing growing among enthusiasts and recreational anglers of all ages by providing quality fishing products at reasonable prices and to support those organizations who share our desire to promote and protect our rivers, lakes, streams and oceans for generations to come.

young ice fisherman
Recreational Boating & Fishing Foundation

Recreational Boating & Fishing Foundation
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation's aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy™.

Take Me Fishing

Take Me Fishing™
Take Me Fishing is the boating and fishing community's national advertising campaign. The centerpiece of the Take Me Fishing campaign is TakeMeFishing.org – the premier destination Web site for boaters and anglers to learn, plan and equip for a day on the water. South Bend supports TakeMeFishing.org's dedication to ensuring the legacies of boating, fishing and conservation by sponsoring educational events and programs.

American Sportfishing Association

American Sportfishing Association
The American Sportfishing Association (ASA) is the sportfishing industry's trade association, committed to looking out for the interests of the entire sportfishing community. The ASA stays at the forefront of the fishing industry by speaking out about new or proposed laws or policies that could affect sportfishing businesses or sportfishing itself.

Distribution Partnership

Celsius does not sell directly to consumers. Celsius products are available to retailers and distributors through our distribution partner, Maurice Sporting Goods. To locate a retailer that carries Celsius products please visit our Where to Buy page.

Corporate Partnership

Celsius® is a Big Game International brand. Please visit Big Game International and these other Big Game International brands:

Big Game International
South Bend
Shoreline Marine
Matzuo America
Redbone Performance
Mudville Catmaster
Propel Paddle Gear
Ultrefight Tackle
Apex Tackle
Mossy Oak
Rivers Edge Products